CoMPETITIVE intelligence

Competitive intelligence services enable clients to obtain detailed information pertaining to a specific or a number of competitors, such as sales and marketing strategies, financial and human resources, pricing and profitability, relationships with suppliers or key customers.

Business Activities and Strategy

• Investigating the current and future business activities and strategy of one or more competitors

  • For example, investigating the current activities of a competitor medical imaging equipment manufacturer, to understand their current activities in the Australian market and their plans for business expansion in the Australian market over the next 2 years

Market Share Analysis

• Determining the market share of one or more competitors in a specific industry or market and the composition of the competitors market share

  • For example, determining a competitor's market share of the industrial chemical market in China, Japan, South Korea, Thailand and Vietnam and the types of companies who are the competitors customers and what they purchase

COMPETITOR BENCHMARKING

Competitor benchmarking services are centred around investigating the operations of competitors, such as determining sales and financial satisfaction levels, through to analysis of specific marketing activities. Through detailed research and analysis, areas where specific competitors have a competitive advantage are determined, in addition to industry best practice and where future trends and developments may arise.

Competitor Benchmarking

• Investigating the operations of one or more competitors to identify areas of competitive advantage, industry best practice, industry trends and developments

  • For example, a private health insurance company in Australia sought to benchmark it's customer channels against it's two main competitors, where the in-store service centres, call centre's, websites and mobile app's were benchmarked using a wide range of criteria 

Best Practise Identification

• Exploring the operations and business strategy of competitors across an industry to determine what are the factors that are current best practice and what benefits they are providing

  • For example, a bank in Malaysia sought to determine what was the industry best practice for consumer mobile banking app's on iOS and Android platforms, such as what features are most used and sought by customers and what financial services could also be included in an app such as investments and insurance

CUSTOMER IDENTIFICATION & PROFILING

Customer identification and profiling services provide detailed information about current customers/accounts that your organisation may have or potential customers/accounts that your organisation may be seek to target.

Customer Identification

• Identifying potential customer/accounts in a specific industry or market that meet a range of criteria for your organisation

  • For example, determining who are a competitor's key accounts, for an IT services company, across 12 countries in the Asia Pacific region

Customer Profiling

• Obtaining detailed information about potential customers/accounts so that they can be prioritised and prepared for sales/marketing activities 

  • For example, investigating a number of key accounts identified as being attractive prospective clients of a provider of commercial credit cards in Singapore, finding information such as the number of cards issued, total annual expenditure on their cards, breakdown by category of expenditure on their cards, details of current fees and charges and level of satisfaction with their current commercial card provider

COMPETITOR MONITORING

Competitor monitoring provides the ad hoc, periodic, or constant monitoring of competitors across a wide range criteria such as structure, operations, strategic direction, products, services and performance.

Ad Hoc & Periodic Monitoring

• Undertaken on a ad hoc or periodic basis, to monitor a specific competitor, or a number of competitors 

  • For example, quarterly monitoring the building materials market in Indonesia, Malaysia and Thailand to determine the sales volumes for specific products such as roof tiles, and monitoring the market entry of new products and competitors into these markets

Constant Monitoring

• Constant monitoring of a specific competitor, or a number of competitors

  • For example, constant monitoring of 4 IT companies providing B2B cloud infrastructure and services across 9 countries in the Asia Pacific, determining their sales performance, key accounts, staffing levels and changes to operations