Data Analysis Services
APMI Partners provide a full range of data analysis services, where we are one of the few providers with an in-house data analysis team comprising experienced statisticians and data scientists.
Our services range from providing standard data analysis such as cross tabulations and frequency tables through to other market research firms, through to providing advanced data analysis services such as data mining and data modelling to government, business, industry association and not-for-profit clients.
STANDARD DATA ANALYSIS
The full range of standard data analysis services required by other market research firms and end clients from government, business, industry associations and not-for-profit clients.
Examples of the types of standard data analysis include:
- Data Cleaning and Processing
- Cross Tabulations
- Cross-Validation and Sensitivity Analysis
- Frequency Tables
- Raw Data (ASCII, Excel, SPSS and other required file formats)
- Relational Database Data (SQL)
ADVANCED DATA ANALYSIS
A specialist range of advanced data analysis services, undertaken for other market research firms who lack internal data analysis capabilities and our end clients who require advanced statistical analysis and modelling.
Examples of the types of advanced data analysis include:
- Choice Modelling
- Conjoint Analysis
- Customer & Market Segmentation
- Customer Value Analysis
- Data Conditioning
- Data Mining
- Data Visualisation
- Marketing Mix Modelling
- Propensity Modelling
- Simulated Test Marketing
DIGITAL ANALYTICS
A new and fast growing area of data analysis specifically for the digital world, where qualitative and quantitative analysis can be undertaken from online sources such as blogs and discussion forums.
Examples of the types of digital analytics include:
- Heuristic Evaluation and Analysis
- Text Analytics