Market Intelligence Services
APMI Partners provide specialist market intelligence consulting services to governments, businesses, industry associations and not-for-profit organisations throughout the Asia Pacific region.
We are one of the few providers undertaking this type of work, with a team of experienced consultants who are specialists in developing research methodologies and undertaking analysis to provide accurate, insightful information to address a wide range of information and business strategy requirements.
MARKET ANALYSIS
Determining a wide range of information about industries and markets to enable organisations to better understand the markets they are or seek to compete in, such as the market size and segmentation, forecasting of future growth and determining opportunities.
Market Sizing
- Determining the overall size of a market, or a specific market segment
- For example, determining the current annual sales volume and value of the entire dairy foods market and the yoghurt segment in South Korea
Market Segmentation
- Segmenting a market based on a wide range of factors
- For example, segmenting the Japanese pet food market based on price and ingredients to determine the segments of value, regular, premium and super premium products
Market Forecasting
- Forecasting market growth, considering a number of factors such as demand and supply
- For example, forecasting the growth rate in the bitumen market in India over the next 5 years and identifying the factors contributing to the growth rate
Market Opportunity Assessment
- Identifying market opportunities in an overall market, or in a specific segment
- For example, identifying significant current and forecast growth in the mobile card payment terminal market in Malaysia, especially in the food and beverage segment
VALUE CHAIN ANALYSIS
Investigating the value chain of a particular industry in one or more markets, to that of a competitor, to identify key information such as the key players involved in each stage such as suppliers, distributors and wholesalers and the sales volumes, margins and profitability at each stage.
Value Chain Mapping
- Determining the entire value chain for a specific industry in one or several countries, such as identifying the structure, main players in each stage, revenues and profitability for each stage
- For example, mapping the value chain for agricultural products (herbicides) across 6 countries in the Asia Pacific region, identifying the main distributors and retailers and their volumes and values sold over the last 12 months
Distribution Structure Analysis
- Investigating and understanding the distribution structure for specific industries or products and services in an industry
- For example, investigating the lubricants market for industrial machinery in China to determine the main distributors, what competitors they distribute for and the volumes and values they sold over the last 3 years
Margin Analysis
- Determining the margins for each stage of the value chain, such as industry averages in a specific country and the margins obtained by specific organisations
- For example, determining the margins across each stage of the value chain in the cruise ship market in Australia and determining the specific margins made at the retail stage by the top 5 travel agents
MARKET MONITORING
Providing regular monitoring of a product or service category, or an overall industry, in one or more markets to provide updates of new product or services launches from competitors, trends and developments in the market, changes to the regulatory environment and other pertinent information.
Market Monitoring
- Regular monitoring of a specific product or service category, or an overall industry in one or more markets
- For example, monitoring the building materials market in Indonesia, Malaysia and Thailand for the introduction of new products from competitors and to determine the monthly sales volumes and market share for specific products such as roof tiles